“(…) the ability to grasp and enjoy sport while still child. If sports are pleasurable then, they not only can remain pleasurable later, but, when experienced later, they set up echoes of earlier happy times. Every person has some pleasant experiences from childhood that are remembered and idealized (…)
“When a promoter sells you a ticket to tomorrow’s ball game, he is also selling you a three, hour of a replay of some former personal happiness. On the conscious level, this comes from memory, thanks to the built-in continuity and coherence of sports; but it may be that subconscious effect, the aura felt by a ten-year-old taken by a parent or grandparent to an exciting place full of hot dogs and popcorn, is even stronger”.
Leonard Koppett (Sports Ilusion, Sports Reality)